The Challenge

Reliable Plumbing Solutions had been serving the community for over 20 years, but their traditional marketing methods were no longer effective. Yellow Pages ads and door hangers weren't generating the leads they once did.

Key Issues:

• Declining customer inquiries
• Aging customer base with no new customer acquisition
• Poor online visibility and outdated website
• Missing out on emergency plumbing calls
• Competitors capturing digital market share

Our Solution

We developed a comprehensive digital transformation strategy focusing on emergency plumbing services and local market dominance.

Strategy Development

• Analyzed local plumbing market and competitor landscape
• Identified high-value emergency and maintenance keywords
• Developed 24/7 lead capture and response systems
• Created service-specific landing pages for different plumbing needs

Campaign Implementation

• Emergency Service SEO: Optimized for "emergency plumber" and urgent repair keywords
• Google Ads Campaigns: Targeted ads for immediate plumbing needs
• Local Citations: Built comprehensive local business directory presence
• Review Management: Implemented systematic customer review collection

Performance Optimization

• Real-time bid adjustments for emergency service keywords
• Mobile-first website optimization for on-the-go customers
• Call tracking and conversion optimization
• Seasonal campaign adjustments for peak plumbing seasons

The Results

Within 8 months, Reliable Plumbing Solutions became the dominant local plumbing service:

• 200% increase in monthly revenue (from $35,000 to $105,000)
• 400% increase in emergency calls (from 5 to 25 calls per week)
• 1,200% improvement in online visibility (from page 3 to top 3 local results)
• 90% of new customers now come from digital channels
• Average response time reduced to under 2 hours for emergencies

Client Testimonial

"I'll be honest - I was skeptical about spending money on digital marketing. I thought our reputation and word-of-mouth would be enough. But Gett Marketing opened my eyes to how many potential customers we were missing online. Now our emergency line rings constantly, and we're booked solid for regular maintenance work too. The best part is that customers find us when they need us most - during plumbing emergencies. That's when they're willing to pay premium rates for reliable service."

Sarah Martinez, Owner - Reliable Plumbing Solutions

Key Takeaways

This transformation highlights critical success factors for home service businesses:

1. Emergency services command premium pricing and immediate customer need
2. Mobile optimization is essential as customers search during plumbing crises
3. Local SEO dominance captures customers at the moment of need
4. 24/7 lead capture ensures no emergency calls are missed
5. Review management builds trust for high-stakes service decisions

Reliable Plumbing Solutions proves that even traditional service businesses can thrive with the right digital marketing approach.