The Challenge

Premier Home Renovations was a well-established local contractor with 15 years of experience, but they were struggling with inconsistent lead generation. Their business relied heavily on word-of-mouth referrals, which created unpredictable revenue cycles.

Key Issues:

• Minimal online presence
• No systematic lead generation process
• Inconsistent monthly revenue
• Heavy reliance on referrals only
• Competitors dominating local search results

Our Solution

We implemented a comprehensive digital marketing strategy focused on local SEO, pay-per-click advertising, and lead nurturing systems.

Strategy Development

• Conducted thorough market analysis of local home renovation industry
• Identified high-value keywords and search patterns
• Developed customer personas based on ideal client profiles
• Created content strategy around common renovation questions

Campaign Implementation

• Local SEO Optimization: Optimized Google My Business profile and local citations
• Pay-Per-Click Campaigns: Targeted ads for high-intent renovation keywords
• Content Marketing: Created valuable content addressing common renovation concerns
• Lead Nurturing: Implemented automated follow-up sequences for inquiries

Performance Optimization

• Continuous A/B testing of ad copy and landing pages
• Monthly performance reviews and strategy adjustments
• Conversion rate optimization for website and forms
• ROI tracking and campaign refinement

The Results

Within 6 months, Premier Home Renovations experienced dramatic growth across all key metrics:

• 300% increase in monthly leads (from 12 to 48 leads per month)
• 250% increase in phone calls (from 8 to 28 calls per week)
• 180% increase in monthly revenue (from $45,000 to $126,000)
• 85% improvement in lead quality with better-qualified prospects
• Consistent pipeline with 3-month booking schedule

Client Testimonial

"Working with Gett Marketing has been a game-changer for our business. Before partnering with them, we were constantly worried about where our next customer would come from. Now we have a steady stream of qualified leads, and our phone keeps ringing with new opportunities. The team's expertise in digital marketing for home service businesses really shows - they understand our industry and know exactly how to reach our ideal customers. We've grown from a small local operation to the go-to renovation company in our area."

Mike Johnson, Owner - Premier Home Renovations

Key Takeaways

This case study demonstrates the power of a comprehensive digital marketing approach for home service businesses:

1. Local SEO is crucial for home service businesses to capture local search traffic
2. Targeted PPC campaigns can quickly generate qualified leads when properly optimized
3. Content marketing builds trust and positions businesses as industry experts
4. Systematic lead nurturing improves conversion rates and customer lifetime value
5. Continuous optimization ensures sustained growth and improved ROI over time

The success of Premier Home Renovations shows how the right marketing strategy can transform a business from feast-or-famine cycles to predictable, sustainable growth.